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Webcast and Streaming Tools

STREAMING pro users make their supposedly unpolished Periscope streams look effortless and always have lots of viewers. Streaming video is designed for real-time engagement, so it's important to interact with the people who are watching and commenting.

asks for a description of your scope before you start streaming, and this becomes the title that people browsing will see. That's why it's important to really think about what you write here! Periscope can be shared to Twitter, which means you only have 140 characters with which to play. Just as people follow celebrities on Twitter, Pinterest and elsewhere, they'll follow your brand's representatives. They want to hear what you have to say.

People are not going to watch a saga on Periscope or Meerkat. They just won't. The medium isn't designed for that. It's closer to the “ephemeral” moments found with Snapchat than it is to YouTube.

Over the last few years, Twitter has acquired Vine, created Amplify to work with brands, debuted video cards, acquired SnappyTV to let businesses create clips from live streams, offered pay-per-view video ads called promoted videos, included a mobile video camera within its apps, and purchased Niche as a dashboard for creating branded content. Most recently, of course, it acquired Periscope for live video streaming.

Streaming Video Best Practices Meerkat, Periscope, Ustream - In addition to streaming live, Ustream allows users to upload pre-recorded videos and to re-share videos captured through the app. It also facilitates audience engagement through chatting and polls.

Successful Meerkats and Periscopes are planned in advance. It's much like giving a miniaturized press conference. Prepare for live streaming in the same way. Write an outline; decide on key points that must be delivered. The only difference is that you now have control of the setting. What time and place serve the message best? Record your Meerkat or Periscope then and there.

Face to Face - Face to Many Faces - also known as Oral History and sometimes referred to as Teaching, Gossip, or Story Telling.

Life Lessons Learned by telling and hearing the stories. What is important is . . .

Who Is Telling The Story!
All of history is one long story. History is nothing more than story telling. Gossip turns out to serve a purpose afterall.



Video blogging Learn how to video yourself with your own webcam and then put it up online somewhere.

Video blogging Cheaper video recorders mean anyone can make videos, while anybody can watch clips posted online. As videos get streamed TV will be transformed and thought of as the days when you had to watch something that others chose for you.

Ready for your close-up? Here come the vlogs One approach is to create a videocentric version of the RSS tool that lets readers “subscribe” to multiple text blogs and view them in one place. A video version would essentially let viewers create playlists of vlogs, ideally all in the same digital media player with easy transitions between each.

Broadcasting Software Video Communicator Studio
from Serious Magic ( for green screen (or blue screen) broadcast productions. It runs well on good hyperthreaded Wintel machine. Power Director 4 is a very nice video editor with excellent picture-in-picture and powerful special effects. Together, these two products give Windows users tremendous video production capabilities.

Webcast Listings or Directories

Who Owns Big Media and how P2P will dominate the Media monopoly?



Dave Winer invented RSS (Really Simple Syndication)
RSS feeds will be the next major ICT literacy challenge for the general public, particularly when only five percent of people on the Net use RSS and they tend to be white, well-off, and very well educated, according to the folks at Pew.

Make an RSS 2.0 feed with enclosure tags which is then amended each time a new media file is published, including a URL linking to each enclosure. Client software (such as iPodder) is then used to aggregate the RSS feeds, automatically downloading the enclosures and organizing the files based on the user's preferences.

Security experts disagree about the possible threat of computer worms transmitted via RSS feeds. While no virus has yet used this method, some worry that when any network becomes large enough it will become a target. Although it may not be an immediate threat, theoretically exploited RSS data feeds could direct users to malicious websites. Worms that could use RSS readers to spread are a more comlex threat that currently does not pose a practical danger as the feeds generally do not have large enough subscriptions.

The intersection of Broadcast and Webcast.

What is a Webcast, Podcast, blog, and audioblog?

Definition of Webcasting

(v.) (1) To use the Internet to broadcast live or delayed audio and/or video transmissions, much like traditional television and radio broadcasts. For example, a university may offer on-line courses in which the instructor Webcasts a pre-recorded or live lecture, or an enterprise may Webcast a press conference in lieu of or in addition to a conference call. Users typically must have the appropriate multimedia application in order to view a Webcast.

(2) To use push technology, to send Web-based information to an Internet user.

(n.) The data transmission that results from one of the above methods.

Netcast is another name for Webcast.


Webcast Associations

The International Webcasting Association

Media Cast

NATPE National Association of Television Program Executives

Summary of the Determination of the Librarian of Congress on Rates and Terms for Webcasting and Ephemeral Recordings

World Wide Internet TV

IPTV Poised to Give Cable and Satellite Television a Run for Their Money
This summary of a February 2006 poll explores "consumer awareness and interest in and the potential impact of IPTV [Internet Protocol Television], an upcoming digital television service that is delivered through Internet protocol over a broadband connection." Discusses interest in IPTV features (such as cost and on-demand options), IPTV service for home PCs, and potential effect on other television services. From Harris Interactive.

IPTV vs. Internet Television: Key Differences
This blog entry discusses the differences between IPTV (Internet Protocol Television) and television distributed over the Internet. The entry notes that IPTV is television available over a broadband network and is generally supported by large media outlets, and that Internet television is based on the same open publishing model as the rest of the Internet. Includes links to related material. From a blogger who is "an online publisher and new media communication expert."

wwiTV: World Wide Internet TV

This independent guide to Web TV provides links to live and on demand television broadcasts from over 100 countries. Includes music, sports, and news outlets. Available in several languages.

What is the highest number of people that can "comfortably" log onto a webstream/cast?

That depends on several factors, the most important two being: what is the bandwidth of the streaming server that you are broadcasting the webcast with, and what is the bitrate of the video that you are broadcasting? The lower the bitrate of the video, the lower the quality, but the more simultaneous viewers you can have. Also, lower bitrates for your video allow viewers with slower connections to get much smoother video. Having more bandwidth on your streaming servers means you have more "space" to accomodate a higher number of viewers.
Most Webcasting hosts have a cut-off number that you
should use as a guide to their bandwidth.
Really, the bottom line for bandwidth consumption on
your end is:

These are a few of the factors I've experienced with
getting a Webcast off. And don't forget, 80% of the
people who view your Webcast will see its archived