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Keywords: #Credibility, #Internet, #Users, #Web, #Branding, #Trust, #Search, #Information-Seeking, #Media Literacy

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SUPER SEARCH TOOLS

Find Hundreds of FREE DATABASES
Library "Online Research Tools" or "Use Our Databases"
We dutifully publicize our "database of the month" in the library newsletter and post helpful explanations on the superiority of library databases to Google searching.

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How to make the PRINT BIGGER SO YOU CAN READ IT - 1 FONT SIZE BIGGER
In Internet Explorer go to View and select Text Size.
You can make almost any website have a large, primary font by changing the Font and size in the preferences of your browser. Just go to Preferences and choose Font. Change both the fixed and variable width font to a font link ARIEL, TIMES, or Comic Sans and set the size to about 14,18 OR BIGGER.

Yahoo

MEDIA LITERACY VS. FAKE NEWS -- TEACH MEDIA LITERACY AND LEARN HOW TO SPOT FAKE NEWS

TEACH NON-FEAR-BASED GUIDANCE INTERNET CURRICULUM

I LIKE IKE:

Eisenhower's last address.

An "informed and active citizenry" essential to combat the military-industrial complex.

ALA CODE OF ETHICS

And now the American Library Association is tracking hate crimes against books: Libraries Become Unexpected Sites of Hate Crimes

American Library Association warns members it is "concerned" about Trump administration.

When Professional Values Must Become Political Deeds (ALA vs. a Trump Presidency) "The values of the American Library Association are completely incompatible with the Trump administration in its present form." ~ ‏@john_overholt

Librarians can help you with
Online Credibility Assessment

 

Prevent Funding that Spreads Internet Fear

Information-seeking process figures into the final evaluation of content people encounter. Using unique data about how a diverse group of young adults looks for and evaluates Web content, our paper makes contributions to existing literature by highlighting factors beyond site features in how users assess credibility. We find that the process by which users arrive at a site is an important component of how they judge the final destination. In particular, search context, branding and routines, and a reliance on those in one's networks play important roles in online information-seeking and evaluation. We also discuss that users differ considerably in their skills when it comes to judging online content credibility. Full Text: PDF

Known brands were essential signifiers of quality for respondents, and seem to serve as an important part of users' daily information-gathering routines. However, not all name brands were trusted equally. Web sites from educational organizations and government entities were often trusted more than the average commercial site. We find evidence of users' trust in search engines with respect to the credibility of information they find when using these services. To complete many of the assigned tasks, students often turned to a particular search engine as their first step. When using a search engine, many students clicked on the first search result. Over a quarter of respondents mentioned that they chose a Web site because the search engine had returned that site as the first result suggesting considerable trust in these services. In some cases, the respondent regarded the search engine as the relevant entity for which to evaluate trustworthiness, rather than the Web site that contained the information. Students often did not investigate those results with regard to who authored the information they found through searching and ended up using to complete the tasks at hand. Going to a specific search engine like Google or Yahoo! was regularly the first step in the information-seeking process and students made this clear in the way they referred to the action of using such a service.

When you absolutely positively have to know, ask a librarian. –American Library Association Follow:‏

  • @alanews Association of College and Research Libraries
    ACRL the Latest news from the ALA Public Awareness Office
  • @ALALibrary American Library Association
    Updates on the American Library Association (ALA) and libraries in general, authored by ALA staff

 

The New York Public Library and Brooklyn Public Library both provide their cardholders with paid subscriptions to an online SAT test prep service.

"People keep buying all these pricey online services when they could be getting the same material from their libraries. The library provides 24/7 remote access to the exact same material you've been paying for monthly.

"Perceptions of Libraries and Information Resources", a survey of a representative sample of over 3300 online information consumers and their information-seeking behavior. The survey findings indicate that 84 percent of information searches begin with GOOGLE search engine. "...the majority of information seekers are not making much use of the array of electronic resources (online magazines, databases and reference assistance, for example) libraries make available to their communities."

HOW TO INTEGRATE TECHNOLOGY INTO THE CLASSROOM
Without the expertise of an information specialist, students fail to become information literate. 21st Century Literacy includes that we graduate students who know how to use research databases, e-mail netiquette, web safety and computer software programs.

Fake News

and google


ETHICS / CREDIBILITY VS. LIES


ETHICS / CREDIBILITY VS. LIES

"Fake news" didn't come out of nowhere.
I was birthed by "real news" not doing its job for decades.

Google is search. It’s the verb, to Google founded in 1998
Alphabet, Google’s parent company, now has the greatest concentration of artificial intelligence experts in the world. Larry Page and Sergey Brin are both disgusting.

Since 2008, Google has attempted to predict what question you might be asking and offers you a choice EVEN if the choose shows all the possible answers that lead directly to hate sites and fake news sites. The ordering of search results does influence people.

The site handles at least 63,000 searches a second, 5.5bn a day. In this instance the third-best, most relevant result to the search query “are Jews… ” is a link to an article from stormfront.org, a neo-Nazi website. The fifth is a YouTube video: “Why the Jews are Evil. Why we are against them.” The sixth is from Yahoo Answers: “Why are Jews so evil?” The seventh result is: “Jews are demonic souls from a different world.” And the 10th is from jesus-is-saviour.com: “Judaism is Satanic!”

"Google is doing a horrible, horrible job of delivering answers here.""This is the equivalent of going into a library and asking a librarian about Judaism and being handed 10 books of hate" ~ Danny Sullivan founding editor of SearchEngineLand.com. "He’s surprised too. “I thought they stopped offering autocomplete suggestions for religions in 2011.” And then he types “are women” into his own computer. “Good lord! That answer at the top. It’s a featured result. It’s called a “direct answer”. This is supposed to be indisputable. It’s Google’s highest endorsement.” That every women has some degree of prostitute in her? “Yes. This is Google’s algorithm going terribly wrong.”

There is a huge impact of the big tech companies on our civic and political spheres. “There’s large-scale, statistically significant research into the impact of search results on political views. And the way in which you see the results and the types of results you see on the page necessarily has an impact on your perspective.”

Jonathan Albright, an assistant professor of communications at Elon University in North Carolina, published the first detailed research on how rightwing websites had spread their message. “They have created a web that is bleeding through on to our web. This isn’t a conspiracy. There isn’t one person who’s created this. It’s a vast system of hundreds of different sites that are using all the same tricks that all websites use. They’re sending out thousands of links to other sites and together this has created a vast satellite system of rightwing news and propaganda that has completely surrounded the mainstream media system.
He found 23,000 pages and 1.3m hyperlinks. “And Facebook is just the amplification device. When you look at it in 3D, it actually looks like a virus. And Facebook was just one of the hosts for the virus that helps it spread faster. You can see the New York Times in there and the Washington Post and then you can see how there’s a vast, vast network surrounding them. The best way of describing it is as an ecosystem. This really goes way beyond individual sites or individual stories. What this map shows is the distribution network and you can see that it’s surrounding and actually choking the mainstream news ecosystem.” more

Don't have to be Sherlock Holmes to figure out what google is up to -- they're trying to undermine democracies all over the world.

 

Tips for Librarians

ADA Accessibility Compliance

Market products by topic
People pay more attention to an ad for a specific service than to flyers promoting an amorphous range of items. Make it easy for patrons to find all your health resources or all your business resources from the same places.
Mention safety
Many parents I've talked to are afraid to let their kids go online owing to fears of online predators, sexually explicit sites, hate sites, etc. While these fears may be somewhat exaggerated, we can use it for our benefit and, ultimately, the community's.
Make databases easy to find
How likely are patrons to stumble on your database products through your web site? Do you use a federated search tool, or do patrons search each product individually? Show the online versions of reference books and periodicals in your online catalog. Make multiple links to the databases from key pages such as the business reference page and others.

Keep it simple


Librarians need to make databases easy to find. Group them by topic and link to them from multiple places on your site. Many a library arranges the databases alphabetically only, with no annotations.


You would think some libraries don't want anyone to use their products. A school library in our area hands students a list of 21 online database subscriptions, each with its own password. Surprise! No one ever uses them.

We need to advocate for simpler access: intuitive URLs, federated search tools, and streamlined web page organization. If barcode authentication is the only way to provide remote access, for example, how can we make barcodes easier to remember? Some libraries issue a barcode keychain tag with every library card, making it more likely patrons will always have their barcode handy.

The Vendor Connection
A patron loves our popular online white and yellow pages directory but can never remember that he needs to go through the library web page to use it. Instead, he Googles the name, goes to the company web site...and of course finds he can't access the database. Nothing there tells him how to connect through his public library.
Our online test preparation vendor is no better. Although the marketing reps happily send me promotional posters and bookmarks, all of their materials show only one URL: the company's. The site has no pointers to the subscribing libraries. I stamp or write our library URL on each poster (there's no room on the bookmarks), but wouldn't it be nice if the vendors did this for us?
Vendors, you need to: Link to subscribing libraries on your web site Retail giants let web searchers look up the local store by zip code or with a map
. Why don't you? Use a map and let patrons click on their state and town to connect directly. Sure, this would be time-consuming and hard to maintain, but do you want people to use your stuff or not? Why not mention libraries in ads and on the site?
Mention library access in your advertising -A- popular newspaper service was running some great spots on NPR this spring. "Use us to find newspaper articles from around the country! A premier online research service, available at www.companyname.com." No, it is not available at www.companyname.com" but through library web sites.
An MLS is not an MBA Librarians are not marketers. Marketing is a highly developed skill that professionals spend years refining. Most public libraries offer classes, send press releases to local papers, invite the chamber of commerce to take a look.


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